Shalom.
I want to live on earth as in heaven. I know you want to live on earth as in heaven too. Together we want to live on earth as in heaven.
If all human beings want to live on earth as in heaven, then evil will wane quickly. And that's when peace comes down to earth.
Matthew {6:10} Thy kingdom come. Thy will be done in earth, as [it is] in heaven.
I am happy. You are happy. All humans will be happy. :)
Having an SEO business seems to be a good idea since there is a high demand for the service. The challenge for you is SEO is not that easy to sell because of the stiff competition. People who are not familiar with SEO don't understand the value of what you can offer them.
Newbies may choose to do their SEO themselves. Hiring professionals may be too costly for them.
The next challenge is beating the competition. Most of the big SEO companies get the most projects. This is expected because they have the budget to promote their services to a broader audience.
This leaves the small SEO companies to fight for scraps.
The bigger companies getting the larger piece of the pie does not mean that they offer better services than the smaller companies. They just know how to market their companies the right way.
We share tips on how to promote your SEO business that will make you stand out from the rest. Knowing how to sell your services and having a sound marketing strategy will help you get clients for your business.
In selling any product or service it's essential to know and follow the sales process.
Not having a plan will result in a strategy that is scattered which makes it hard to measure and improve upon.
The initial step is doing the needed research. You need to know your business and services inside out. Find out who your potential clients are and set your goals.
Doing research is a tedious process, but it is necessary for clarity in planning for your strategy. Having the right data and information will help you draft a marketing approach that will hit the mark.
Knowing how to market your SEO business means understanding your core competencies. What are you good at? What service will separate you from the rest?
SEO has many areas that you can specialize in, you might want to choose and focus on what you can do best for your clients. You can pick from:
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Link building
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Influencer marketing
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Content marketing and SEO content writing
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Technical SEO and web optimization
When it comes to your target market, you should consider the various approaches needed when working with individuals, small business, PR firms and Fortune 500 companies. Are you competent enough to cater to all types of clients? How will you handle the different needs of a small start-up as compared to a large multinational?
Having a clear picture of what your strengths are and your target market will help you prospect well.
It is better to undersell then overdeliver. If you are a one-man agency don't try to handle SEO for a large multinational, it's close to impossible to deliver what they expect.
Branding is one of the keys to success. Here are questions you need to answer so that your brand will attract clients:
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Do you have a professional looking site?
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Is your domain name an accurate reflection of what your company can offer?
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Have you checked your site for grammar and spelling errors?
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Does your brand stand out in your marketing materials?
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Are your services clear and easy to understand?
Do not neglect the details because they matter. You should be excellent with your website because this is what your potential customers will see first. How can they consider your writing services for example if they see on your site that you have grammar and spelling mistakes?
Keep in mind that you are offering SEO services so clients would expect that your site is optimized for SEO. Your website should show how good you are when it comes to the services that you offer.
A good advantage to have over other SEO companies who neglect such details. Most customers compare companies online before choosing who to hire.
Having a polished online presence will give potential customers the impression that you can do what you say in your product offerings.
Pricing is another aspect that you need to do wisely. People have an idea that quality SEO services don't come cheap.
Don't price your services too high and don't go too low either. Quote a price based on what you are worth.
There are SEO companies who try to be competitive by outsourcing work abroad and charge lower prices. Based on experience the separation between the client and SEO company may lead to inefficiency and low quality of work.
SEO companies that charge prices that are too cheap give the impression that they are using black hat SEO tactics.
About the Author:
Michael Santiago
Newswire Founder/CEO
Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make press release Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.
Link building
Influencer marketing
Content marketing and SEO content writing
Technical SEO and web optimization
Do you have a professional looking site?
Is your domain name an accurate reflection of what your company can offer?
Have you checked your site for grammar and spelling errors?
Does your brand stand out in your marketing materials?
Are your services clear and easy to understand?
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