How to Rank Number One on Google Search

 Shalom.

I want to live on earth as in heaven. I know you want to live on earth as in heaven too. Together we want to live on earth as in heaven.

If all human beings want to live on earth as in heaven, then evil will wane quickly. And that's when peace comes down to earth.

Matthew {6:10} Thy kingdom come. Thy will be done in earth, as [it is] in heaven.

I am happy. You are happy. All humans will be happy. :)

How to Rank Number One on Google Search

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Google is one of the most popular world search engines virtually know by everybody. Google is the most reliable since it gives answers to all the questions seek for, therefore Google is a liked platform. This some of the questions that people do ask when they hear about search engine optimization (SEO) and search engine marketing (SEM), ‘What does it take to be ranked the top in Google?’ It is not easy to understand the Google algorithm. Once you know the metrics for doing that it becomes easier.

Answering this kind of question gives a lot of headaches due to a number of factors like the nature of topics one is searching for within the search drive. Data is necessary for terms of giving an overview of the things to put into consideration that influences search engine ranking. 

In order to improve your ranking you ought to:

-          Make your responsibility to always better user experience on your site; this in terms of internal linking, ad placement. Such details one can extract from Google analytics.

-          Utilize clean permalink.

-          Create a brand instead of utilizing a website with the content. Ensure you are the sole authority in your area of specialization. And you can do this by aid from social media as well as Facebook, Twitter, Instagram, Pinterest, Reddit, Whatsapp for promotion.

-          Always apply a guest posting campaign as it will assist to boost the ranking of the keywords.

-          Apply Monarch/Sumo ME to enhance your posts on social media.

-          The keyword density should be considered by the use of LSI word as a decent keyword density.

Creating an important website at any point is the major factor we stressing here. Thus the integration of social media is an important tool in the process of acquiring one authority.

Tools such as SEMRUSH are famously used by a number of serious websites, it enables one to get their rivals SEO details, therefore they will work all around the clock to better their chance and strategy for higher search engine ranking.

In order to succeed, you got to roll up your shirts and work for it, this a plain fact when taking a look at how to rank number one on Google search. But, as long as your goals are a reality, clearly stated, well laid, and working smart, making brilliant moves every moment, then you are vulnerable to achieving almost everything! Thus ranking number one on Google search can never be a headache to you but just like a normal daily routine such as waking up taking breakfast or having a walk in the evening. 

Ranking #1 on Google search Google is the most frequently used internet search engine in the world so ranking #1 on any Google search doesn’t promise to be easy. Targeting a high ranking on Google, therefore, takes an understanding of the way Google works. Google uses a search program/spider known as Page Rank which categorizes and catalogs pages by putting into consideration: the frequency and location of keywords within the page, how long the page has existed, and the number of web links directed to that page. The third criterion being the most important factor on how Page Rank places each search snippet on the Search Engine Result Page (SERP). Understanding this is the first step to setting up your Page to the top ranking on Google search. To get the #1 ranking on Google search involves stiff competition with sites with probably bigger names and more trusted content. Therefore it is important to understand that the single most important factor in Google’s Search Engine Optimization (SEO) is CONTENT. Due to Google’s regular search review and manual raking of top-ranked search results, low-quality link building or producing low-quality high keyword content can only temporarily get the webpage a high ranking. Quality content is key to continually topping Google search ranking but in producing content, one must use particular techniques to take advantage of the way Google search engine works

Ranking number one on Google search is a dream many business owners hope to achieve. The power to be easily accessible to millions of people at the tip of your fingers is what you get when your site is number one. Sites thrive on traffic and high-ranking website most time are the most successful ones. The internet is a very competitive space and it is no easy task ranking number one among millions of sites from all over the world who probably share the same goal as you and hope to get that coveted number one spot.

For your business's online presence to grow enough to put you way up there, it means that there is a lot of online, offline, and even social media marketing going on. You need to be able to push what you are offering out there in people’s faces until they are so familiar with you that they even recommend and share your link with others and even on their own sites. When your site is accessible and you have a lot of traffic, this translates to sales most of the time which means your business will grow faster as well.

It is not easy to have a high-ranking site, however, is no easy feat, and it requires a lot of steps in the right direction. There is no clear-cut defining a method to achieve the number one spot in Google search and sometimes, even with all the marketing strategies it can still take a while to achieve that top spot. 

Some of the methods that can help you achieve this goal are:

One of the major things you need to do is create unique content. Once your site has unique content, Google will favor you and your content. People lookout for information that is useful and interesting and once you have that on your site, it is easier to push out and market because people are on the constant lookout for new and creative content. Find a niche and stick to it, don’t just put any random content on your site but stick to one thing and be known for it and once you are good at it, the traffic on your site will grow.

Also, make sure that the content on your site is SEO optimized otherwise, it would just make it harder for your target audience to find you. People prefer to be lazy on the internet and so anything that would give them too much trouble to find, they might not bother looking for it. Once you post SEO-optimized content regularly, your site will continue to pop up, which will make it easier for people to access information from your site.

One of the major ways to get your site that number one spot is to endeavor to always have new, fresh and exciting content. The more content you have flowing in, the more accessible your site will be because it is constantly updated. Once a site is dormant, its ranking drops and it is relegated to the background where it is almost forgotten. You can also choose to sponsor your site's content so that it is advertised to anyone who is searching for content that can be found on your site.

There is no guarantee that by doing all these things that your site would be number one but doing them definitely give you a shot and a better chance at the number one spot. Following on from the last point, it is no good to optimize for the ‘near me’ queries if you are not actually there. Thus, you have to sort out the local SEO. You may do it by optimizing the Google Business page. 

Among other things, you will have to ensure that you have the following features.

·         Choose the right categories.

·         Long & unique description of the business.

·         Lots of imagery.

·         Some key information in opening times.

·         The local phone number & business address.

·         Regular updates.

Other local SEO factors will be ensuring that you have plenty of the visible customer reviews that states are “important for the local businesses, no matter whether they sell on the internet, thanks to their sheer prominence in the local search results.”

Optimize for the natural language & voice search

The Google Voice queries have actually risen 35x from 2008. Why such an explosion in the voice search? The voice input is much faster than typing, thus you will have an access to the faster results. There’re some obvious accessibility issues. Many people have a little difficulty typing on some devices. People like to avoid such confusing menus. Finally doesn’t matter how much mobile-optimized the site is, and how big our mobile phones are getting, searching on mobile is damn fiddly. Google has actually worked very hard to improve the search engine thus it will better understand the superlatives, points in the time, ordered items, as well as complex combinations. 

Search Engine Marketing is a form of marketing on the internet through website promotion activities by increasing the visibility of the website on search engine results pages such as Google (SERP). SEM includes SEO techniques as well as several other marketing techniques. Apart from optimizing for search engines, SEM also includes the use of paid search as its main component. Some examples are pay-per-click (PPC) lists and ads like Google Ads. So mostly in the form of campaigns (advertising) and PPC activities. If you do SEO, then that also includes SEM efforts.

If you dare to do all the things that have been given above, then your website ranking on Google will continue to rise until it is on page 1 of Google and even number 1 of Google.

The last way is to pay a professional who can make your website on page 1 of Google or number 1 of Google.

If you manage to hire the right people, your website will dominate Google in many keywords. Ha...7x

If you find it difficult to find the right person, you can contact us via the email below. He...7x

If you want to get high-quality articles then please do not hesitate to contact me at richard.nata@yahoo.co.id.

I Can Create the First Page of Google Ranking for $300 per Article. 

Do You Want to Be Number 1 on Google? Hire Richard Nata! 

131 Tips to Increase Your Website/Blog Traffic Fast. 

How to Manage Your Business's Expenses and Reduce Your Costs

 Shalom.

I want to live on earth as in heaven. I know you want to live on earth as in heaven too. Together we want to live on earth as in heaven.

If all human beings want to live on earth as in heaven, then evil will wane quickly. And that's when peace comes down to earth.

Matthew {6:10} Thy kingdom come. Thy will be done in earth, as [it is] in heaven.

I am happy. You are happy. All humans will be happy. :)

How to Manage Your Business's Expenses and Reduce Your Costs

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From starting itself, most of the business owners know it and agonize over each penny spent. However, as your business grows, they will find themselves not able to watch closely over each dollar spent. 

Here are some tips that will help the company to control the costs when you scale.

1.      Consolidate all your purchases as well as negotiate the right pricing. An exec saved their company around $100,000 for a year on a $1 million every year mail budget just by consolidating the print & mailing the house services to a company. Remember that reviewing your vendors is particularly important for the companies that have gone through the recent burst of growth. We see some companies paying costs based on the purchase volumes they exceed. You can renegotiate frequently as we have seen one tip that will save business coaching clients some dollars. You can also check over the community for the local buying organizations that gather all local businesses in an area and use the collective buying power for all members.

2.      Get the vendors to compete with your business. Ensure that they know about one another, without even rubbing the faces on it. It is very amazing how much better the pricing will be when the vendors feel the hot breath of the competition on their necks. Even though you plan to stay with the current vendor, the fact that you are aware of and know that you are getting outside the bids can keep the pencils sharp as well as help to ensure that you get the better pricing. For instance, go back to the current shipping vendor & say, " my boss has told me to get the competitive costing on the account for the coming year. And I told him it is my preference of staying with you, however, he has made it clear that we want to reduce the costs. Thus you can please look at the purchase history over past some year and do best to give me best rates for a coming year. In this way, you can do all you can in helping you to keep an account.

3.      Review all your vendors regularly. By building on prior tips, make the annual or the semi-annual review of your key vendors the standard practice of your company. Ensure that you flag all renewing contracts and pop up for the review or rebidding 60 to 90 days before the renewal. Better still, cross out boilerplate language from the vendor's contract who calls for the automatic renewal as well as write in you have an option to renew, however not an obligation.

4.      You need to train the staff and ask for discounts. The short negotiation on how the team will get the discounts from all your vendors, and consistent recognition for the team members who do it, pays off very handsomely in the increased cash flow. Such practice alone can reduce the variable expenses by over 5 to 10 percent. For example, John, operations manager of our business coaching client has saved the company $140,000 just by renegotiating some key contracts in the first 12 months after attending the negotiations training.

5.      When possible, make your expenses variable or fixed. You may change the variable expense whenever you want to, by dialing it up/down that will suit the cash flow situation & business needs. Such flexibility is very valuable. For instance, can you use performance compensation and guaranteed payments? Will you rent, and not purchase? Will you lock in the option to review, then contractual obligation?

6.      Cultivate fiscal discipline as a core company value. The symbolic choices that you make and allow as a business owner can find the way in the culture of the company. Sure, you may buy this fancy car and travel to first-class on the company's dime, however, just know your team is watching out for your example.

It’s estimated that many companies are wasting over 30% of the expenditures on items that don’t have any kind of impact on the customers. However, there is no such thing as fast save, in the good business. Although knee-jerk and cost-cutting might make figures look better in a short term, it will have a negative medium and long-term impact on the business.

Understand cost-revenue structure

It is a very important item in effective cost management. Lots of companies just do not hold any accurate information on what the costs actually are. When looking to manage the costs, the company should first identify the sources of revenue. Or how much will be coming from the sales of products or services and which are highest spending clients? After that, the company has to work out what specific costs will be implicated in producing the revenue stream. Lastly, PR company's overheads & costs not straight linked to the revenue generation should get identified. This is something you need to keep in mind to avoid any kind of issues.

Reduce the interdepartmental conflicts

As the first step, you can draw up the basic flow chart on the company's workflow. This can start and help you understand how every department is been affected by others. For instance, how does warehousing affect sales? For any organization, the way a department operates is been influenced by the other parts of a company. Thus, to reduce complexity, the business owner should be questioning why the work is done, or how it is done very efficiently. When you have drawn your flow chart, probably you will start to see that there are many extra or unnecessary steps that are involved in the company's operations.

Skill all your employees & involve them

You need to educate the employees in decision-making, problem-solving, and team-building so that they can control their costs. Most of the people would like to do a good job as well as to help the company that they work to be very successful. When the company invests in the people by training or skilling them, especially in the recession, it can reap rewards of the workforce that work together for good of a company. In the same way, suppose you involve all your employees in cost management procedure, you can get the best from them. Suppose you’re actively on the lookout for suggestions from the employees you will, without doubt, find cost-effective and better ways to do such things.

Back to the business plan

Each company requires to have a long-term strategy. Cost management must be part of the strategy as well as get influenced by strategy. The cost decisions should get measured against the company's strategy, instead of the current and short-term situation. The company must not at all buy the excessive amount of the inventory because the manufacturer has actually lowered the price in order to totally get rid of this. A company must be buying the amount it requires to satisfy the customers.

Simple Savings

I may reiterate that there actually is not anything as the fast save while looking to manage the costs, however, there are a few simple changes, which you may make right away. There are some small costs that are reduced with very little risk in affecting the quality of the service.

·         Put stops to blatant any waste, for example, heating the premises when they’re unoccupied. Lights are on when not required.

·         Checkout supplier invoices very carefully for overcharging example missing discounts. Totally get rid of the obvious overcapacity example paying the rental on the spare telephone lines, or unnecessary subscriptions, and more.

·         Source cheaper suppliers that still will offer you the same level of service or products.

·         Use only the first class post while it is necessary and tell staff to do the same.

Benchmark yourself

As a part of the cost management overhaul, you need to benchmark yourself against many similar companies. What’s the industry average spend in different areas? How do the costs compare? Review what you’re doing & how you’re doing this.

Talk to the customers

You can take a little time and talk to the customers or ask them in case they think that you’re providing them with anything they don’t need. For instance, maybe the costly same-day delivery you offer isn’t required or your packaging is much better than essential. The customers are the best people who will tell you which parts of the service are very important to them or which are the surplus for their requirements.

Review all your finances.

You need to cut back on the working capital through in-time purchasing, and better credit control, or agreeing longer terms with the suppliers. Consider the low-interest loans instead of overdrafts – or knock out any unnecessary loans and overdrafts on the head. You can apply for grants and subsidized loans you are entitled to.  You can get the most out of the premises just by thinking about subletting extra space. Maintaining tight control over fixed & variable expenses is the essential part of maximizing the cash flow and the profits of your business.

If you want to get high-quality articles then please do not hesitate to contact me at richard.nata@yahoo.co.id.

I Can Create the First Page of Google Ranking for $300 per Article. 

Do You Want to Be Number 1 on Google? Hire Richard Nata! 

131 Tips to Increase Your Website/Blog Traffic Fast. 

How to Legalize Your Startup

 Shalom.

I want to live on earth as in heaven. I know you want to live on earth as in heaven too. Together we want to live on earth as in heaven.

If all human beings want to live on earth as in heaven, then evil will wane quickly. And that's when peace comes down to earth.

Matthew {6:10} Thy kingdom come. Thy will be done in earth, as [it is] in heaven.

I am happy. You are happy. All humans will be happy. :)

How to Legalize Your Startup

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Coming up with a business can be a daunting process because it requires hard work, time, and effort.  For you to start a business, you need to make proper plans, make decisions regarding finances and also follow a few legal requirements that you must meet before you can finally start a business.  For your business to run smoothly, it must comply with all the requirements that are set by your country, and also it must meet all the tax requirements. 

Below are a few tips that will enable you to legalize your business successfully.

First, one is required to register the type of business structure one has in mind. There are many types of business structures, for example, a sole proprietorship is a type of business that is owned and operated by one person who is responsible for making all the financial decisions of the company and is liable to all the debts and profits that it will incur. Other types of business structures include a limited liability company where members are not responsible for any debts of the firm, and a partnership is a business structure where two or more individuals share the profits and losses of the company equally or as a corporation in which a group of people acts as a single entity.

The next thing you need to do is to register your business structure, and for you to do these, you will need to file a certificate. For instant, if you register as a limited liability company then you need to file a limited liability certificate at the state level and also complete an operating agreement and get an employment ID number as the tax ID number. If however, you decide to start your business as a sole proprietor, then you need to register the name of the firm for examples "John and Sons Bakery," then you will have to state that you will be doing business as at this name and register it with Doing Business As certificate. You will also pay a registration fee that varies depending on the type of business and the country.

You will need an Employment Identification Number. This is to enable the IRS  with matters regarding taxes in your country. This can easily be done by either making a call to the Business and Specialty Tax line, applying through the IRS website or by simply completing and sending a form of SS-4 to the IRS.

The next thing you will need to do is to obtain a business license or permit because some companies cannot operate without one. For instance, businesses such as restaurants require food and alcohol beverage licenses before they can legally start running. Also if you want to buy goods at wholesale and then sell them at retail, you will need to obtain a seller's permit because they are taxable.

Now that you have this in mind it will not need a lot of effort when legalizing your business. The economy is moving much faster today than ever. Given the ubiquity of cloud-based solutions, very low barriers for entry, and huge capital accessible to aspiring entrepreneurs, and full speed ahead will be your choice. Anything much slower, and somebody else can pass you. Even with the market conditions, the potential roadblocks stay, and each business owner has to tackle them. From the beginning, the business strategy must satisfy the legal requirements of the industry. As, no matter how best your business strategy, this cannot get executed if you are operating it outside the legal bounds. The well-being of the business generally depends on giving the building block a little time, attention as well as investment that it deserves -- at an early stage. 

Here are some tips for crafting the legal strategy in the fledgling organization:

Budget for the legal spending

Never underestimate the legal expenses. The legal fees can end up being a large upfront investment while you start the business. In my view, the fees end up being more than is anticipated because of constant back & forth, legal complexity, or other factors. For such a reason, I suggest giving yourself enough buffer in the budgeting for such services. Also, ensure that you consult it with the attorney and estimate total legal fees in onset. On top of this, you have to pay for the license fees, bonds, license filing fees, and lots more. It will be helpful to speak to other entrepreneurs that deal with similar legal challenges and determine a better estimate of the costs. At an end of the day, budget very wisely so you do not need to dip in the funds that can be put toward many other business goals.

Assume that you want twice much the time you anticipate.

When an idea for the business comes, you see the market need, which is not getting fulfilled, then you have to get cracking. However, getting the legal ducks in the row will take a little time, thus plan ahead. Ensure that you know what licenses you want, to start operating, or take into account the time required to get all permits.

Ensure you have the right attorney for every task.

Specialization matters. The attorney not at all versed in a specific field will be very costly. For example, if you want to get the patent, or worse, get toe-to-toe of the patent troll, then work with the patent attorney. The specialists with years of experience in intellectual property, or in-depth knowledge on the ins & outs of patent or trademark litigation, can serve you very well. Opting for the general practice attorney who covers a broad variety of areas and specializes in none of this might save you the money upfront, however, this lack of expertise in a specific field can cost you down the road. It is totally worth it to get the right person for this job – you will spend a little more in a long run in case you don’t.

Ensure you’re covered & not breaking the law.

The consequences of not having a legal house will be costly. Square, mobile commerce startup, recently was fined half-million dollars for operating without the money transmission license. Also, worse than the fines is damage that you will suffer by squandering the reputation with your customers. Need to stay up with your competitors as well as expand in the new markets will seem pressing, however, no corner will be worth cutting in case it ends up ruining your brand and putting you in bars. You need to work with a trusted legal advisor to make sure that you are operating within a letter of law.

It is not all; run the legal processes

Suppose part of the model needs licenses or compliance, then do what you may legally until you are compliant. When obtaining the legal permissions for running your business is very important to start the business, never sit over waiting for the progress on the legal front. You can use your own time wisely, building and investing areas of the business you do not need the legal clearance for. For example, you may launch in the states where regulations do not hold you back when applying for the right permits in the states that need them; or can go to the market with the solution narrower. By nature, the business moves fast. By following these steps will go a very long way in building the business as fast -- and wisely.

However remember, because something might be legal does not always mean that it is right. With every decision, ensure that you are not just following a letter of law, you are as well abiding by intent. Your business must be made on the values and run with the positive intent: You can keep this in mind irrespective of what legal parameters that the venture faces.  Easiest method to start the business that you plan to run yourself will be to operating as the sole proprietor. You do not need to take down any action (then to file the form called DBA (or Doing Business As) having your city and county if you are using the fictitious business name instead of operating under your own name). However just because it is simple does not make it the right choice.

That depends on the nature of the business, you may want to adopt the business entity, which gives you personal liability protection. It is your choice: limited liability company or corporation. Both these can be formed under laws in the state and protect your house, car as well as other personal assets from the creditors’ claims.

Price: From some hundred dollars in the state filing fees or up, depending on whether you may do this yourself, you can use the self-incorporator or have the attorney to do this for you. Suppose you incorporate, then you may choose to get taxed as the S corporation so that all business income or expenses are been reported on the personal return. It avoids the “double tax” of the regular.

If you want to get high-quality articles then please do not hesitate to contact me at richard.nata@yahoo.co.id.

I Can Create the First Page of Google Ranking for $300 per Article. 

Do You Want to Be Number 1 on Google? Hire Richard Nata! 

131 Tips to Increase Your Website/Blog Traffic Fast. 

How to Write a Winning Business Plan

Shalom.

I want to live on earth as in heaven. I know you want to live on earth as in heaven too. Together we want to live on earth as in heaven.

If all human beings want to live on earth as in heaven, then evil will wane quickly. And that's when peace comes down to earth.

Matthew {6:10} Thy kingdom come. Thy will be done in earth, as [it is] in heaven.

I am happy. You are happy. All humans will be happy. :)

How to Write a Winning Business Plan

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For everything, you need one plan, right?

Here are some key elements of winning the business plan.

1.       Business description. In the business description, you will have to include & define different aspects of the service offerings, history of the field, and current happenings or personal goals as well as objectives, elements, which add to the success and ownership of the company. And this section is the backbone of the business plan and can set the stage for information that is included in the rest of the plan.

2.       Executive summary. The executive summary is 1 or 2 pages of a summary of the whole business plan. It is often simple to write the executive summary when you have finalized all details within a plan itself.

3.       Sales & marketing. The section is quite important. This gives you the window in your industry, state of a market, how business is been acquired, general costs, and affords you the opportunity to distinguish it yourself from the competitors.

4.       Products & services. Everybody has the product and service that they’re offering to prospective clients or customers. You must describe what it’s your selling and identify what makes the product and service unique.

Whereas you’re making most of the section, realize that as people who actually walk by the physical stores on street will see what is going at the place of business, and visitors to your site have an ability to browse the merchandise & get familiar with the personal branding. You can make your website your storefront online both in deed and thought.  

Consider following:

·         Graphics or photographs are the visual marketing materials.

·         You may provide samples and demonstrations of all your products.

·         Equipment you use or product delivery techniques are manufacturing & shipping tools.

·         URL (website address) will be your "location."

·         Suppose you have a site map, this helps to direct the people on what they’re looking for like the map in the department store.

·         Showcasing affiliations, experience, and testimonials in easily available areas of the website build your credibility & instills trust in the customer.

·         Website navigation is also like a layout of the physical store.

Presenting the contact info allows people to do business with you. Giving the right information about yourself, although you are not actually in presence of the prospective customer, also gives a good impression of personality, qualifications as well as services. Instead of thinking about your website as the dormant place for taking your name, kick up with a notch & view your website as the storefront online -- a place where the business gets done.

 Operations. The main purpose of this section will be to help you to outline more administrative side in your business, that includes where the office is located, how you operate, your staff or assistant if any, overhead, equipment, or other expenses, a network of suppliers, legal relationships, as well as credit policies.

Management team. Suppose you have some advisers and people who will help you manage the business, it is where you have acknowledged their participation and capacity in which they contribute to your success. Suppose there is a hierarchy of positions in your company, you will detail this hierarchy and relevancy of every relationship.

Development. It is where you may dream a little. Not everything in this section is totally based on the pure fact-like information that you will have given in other sections. You can project in the future & think big. Development is the necessary part of the business to stay very competitive, so make sure you spend a significant amount of time while writing this plan.

Financial summary. Back to reality! You will have to provide a complete record of financial dealings and investments, and how you have come to this position you’re in today. With a little flexibility, you may project how the company is operating or assess financial status, and including how certain things balance out at end of every month, overall financial health, and cash flow. Our business plan must be the first thing that you craft – before the website wireframes, before the profit or loss sheet, and before anything. It must not just be written for purpose of raising the outside investment.

Plan charts or details the business strategy, and must get used as a document that you & your team refer to ensure you are on course. Quite often, a document that you update while you are changing course. The more detailed your plan, the easier it will be to execute this and measure the success across all-important metrics. I generally tend to break all of the components that make a business plan as well as work on this one by one, prior to bringing this all together in a single document. Also, I find the approach very useful for shaping as well as re-evaluating this plan I go; also it is good to have different elements as separate files for future use.

Writing the business plan

The key structure of the business plan must be:

·         What purpose or inefficiency does this solve?

·         What is it all about?

·         Key business milestones or objectives

·         Market opportunity

·         Market conditions

·         Product differentiation

·         Customer universe

·         Competitors

·         Marketing & PR

·         Revenue models

·         Topline 3-year P&L numbers

·         Key People & headcount

Steps I take while creating the business plan:

I start with the elevator statement. I have to articulate my proposition in a single sentence so this is clear what we actually do, to everybody.

Next use single a page for highlighting the key milestones for the next 3 years: engagement and users and revenue and a number of the customers I expect that is a snapshot of P&L.

Create an executive summary. It is generally one A4 page that starts with the elevator statement & highlights each facet of the business. Important points you can cover are the business purpose, key business drivers, market opportunity, and milestones, P&L, and revenue.

Your product or service. What your competitive advantages are? What IP you have created and proprietary technology developed? You can list five key features of the product and service that can win adoption for you.

A detailed piece on the vision. What does the business look like today, next year, or by five years? How big will your business be and how you will realize your goal?

Revenue. How you will make money and what are the revenue streams? Never fudge this. You can plug in numbers, which can challenge you however you are confident about delivering. Do not forecast based on what you think that investors would like to see. This is the sure-fire way you can kill the business.

Marketing and PR. How will you and are you taking product or service to the market? Demonstrate on how you will get the traction, or what channels you can use & what customer or user acquisition strategy involves and how will the marketing support the monetization strategy? Also, PR is important & is needed for maintaining and building relationships & growth.

Exit. Finish at how you think you will get the return on investment to investors when it is likely to happen & what it looks (in the terms of the return) while you do. Keep in mind, investors don’t like lifestyle businesses. They want the return, generally with multiple of 10 times what they actually commit. Show this how they will achieve it.

P&L. It is not the business plan, but the budget. Formulate 3 to 5 years of budget outlining the income & expenditure forecasts in granular detail. This must cover the cash flow based on receiving investment too, thus the investor will clearly see out while you break even, and run out of cash. Stay realistic with this and attach it to your business plan. You need to ask why people purchase what you offer, or how you sell this. Think about how you will reach organizations that require your services or what costing plans you will offer. No matter whether you are an in-house department, large multi-service firm, or specialist contractor, there is be a wide range of ways you can reach prospective clients.

Management and founding team. Investors can be sold on your founding team and you before they ever buy into the business idea. The concise and well-articulated and detailed business plan having accurate revenue projections will be a first step you can demonstrate you’re intelligence & understand your marketplace and business. However, one smartphone on key members of the team is very important. Cover off the work history and education but do not make this very boring. You have personalities, show it off too.

Management & personnel team. Many management companies claim people are the best asset. Think very carefully of your own management team & outline background, experience as well as qualifications of every individual. People on the team often will make and break your success. Completely evaluate the credentials and look for skill gaps that can get improved with the right training.

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