Minggu, 25 Juni 2017

Guest Post: 119 Facts You Probably Didn’t Know About Email Marketing

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119 Facts You Don’t Know About Email Marketing

By Megan Arevalo
Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users.
In a broader sense, all emails sent to a potential business partner or customers is a form of email marketing, as these emails can be sent out for various purposes, such as encouraging repeat business, convincing customers to purchase a new item or service, sharing third-party ads, but also enhancing the merchant’s relationship with a past customer.
This infographic will provide you with a total of 119 facts about this marketing strategy, while also sharing tonnes of interesting stats that will help you better understand the niche. Apart from this aspect, you’ll also get the opportunity to view studies, learn what works, what doesn’t, and what you should do to ensure that your email marketing campaign turns out to be successful, rather than a nuisance to your customers.

Picking the right days and times for sending out promotional emails
Ever since the Internet-based email system was born, companies have begun sending out promotional emails to their customers, in hopes of attracting their attention, and encouraging them to purchase more products and services.
With time, numerous email marketing based strategies were also born to make the entire process easier, more efficient and cost-effective as well. Some examples include targeting emails to the right customers, understanding buyer psychology, and sending emails at the right date and time.
In a recent infographic published by Website Builder, statistics showing the best dates and times to send out promotional emails were offered. Do keep in mind the fact that if you forego targeting, or send too many emails to the same customers, then chances are that these tips will become useless, so it’s best to combine this strategy with a couple of more, to ensure that it yields maximum effects.
With this in mind, studies have shown that emails have the best chance of being opened within an hour from when they arrive in your inbox. Afterward, the rate is bound to drop to less than 5% once 4 hours or more have passed. After a full day, the rate of promotional emails being opened will be of less than 1%. This means that you have to send them at the right time when customers will be willing to open them up, and hence read the content.
It’s important however to not overwhelm your customers with emails. Stats show that sending emails once a month only, can promise the highest opening rate, of about 25.24%. On the other side of the spectrum, sending emails twice a month will provide the highest conversion rate, situated at 0.27%. So, the number you actually send depends on whether you want to inform customers about certain developments in the company to build brand awareness and customer loyalty or encourage them to purchase products and services.
Regardless, it is important to pick the right day of the week when sending your advertisements. Studies have shown that the first three days of each week (Monday, Tuesday, and Wednesday) have the most email opens. Monday offers roughly 18%, followed by 20% for Tuesday, and 18% again for Wednesday. Try your best to avoid sending promotional emails in the weekend, as Saturday has a rate of -107%, and Sunday of -128%, thus making sending emails on these days a waste of resources.
When it comes down to the best times of sending emails, this tends to depend on which day of the week it is, and what type of email you’re sending. Avoid sending them early in the morning, or late at night, as most customers will be either too sleepy, or tired to open them up.
Based on everything that has been outlined so far, keeping in mind your timings when you send out emails can have a powerful impact on the percentage being opened, and the percentage of conversions that your business gets through its email marketing campaign.

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